Software used by automotive dealership personnel to facilitate business transactions. This is an encompassing term used to describe all software applications including Menu Selling, F&I Desking and other functions where Provider product sales may be processed.

www.penrc.com A website for Providers and Agents that covers all things related to Integrated eContracting through PEN.   This site offers education and guidance through the use of  tools, resource materials, videos, guides, and much more.  The purpose of the Resource Center is to help Providers and Agents to empower their Dealers.  This site is not intended for Dealers.

Real-time integration between the Dealership Selling System and a Provider's Internal System (Portal)enabling eRating and Contract Booking (aftermarket eContracting).

Awareness and understanding of Integration through PEN, and Integrated eContracting as a whole. Essential Knowledge + Reliable Best Practices = EMPOWERMENT.  Empowered companies and people are able to independently coach dealers to successfully use Integrated eContracting.

electronic access to Product eligibility, coverage and pricing based on dealership, vehicle and consumer variables. This is a 2 way exchange based on input from the Dealer (VIN, Options not specified in the VIN).

Real-time forms preparation and registration to complete a customer sale.  PEN transmits data from the Dealer System to the Provider, who validates, save the sale information.  The Provider publishes the consumer agreement and return to the Dealer System through PEN for printing or electronic signature.

A PEN function initiated within the Dealer System enabled by PEN.  Eligible dealers setup integration for specific Provider/Products using the Provider assigned Dealer Code.  This is a requirement before a dealer may be able to eRate or Book contracts.

A Dealer Setup Notification or “DSN” is a PEN Services communication informing Providers when a Dealer registers one or more of your products in their PEN integrated Menu System on a given day.  Providers are given an opportunity to confirm accuracy and internally engage their Agent to follow up with the Dealer.  DSN's also provide the ability for Provider to enter Agent Email to prompt an automatic message to the Agent.

A software, and process, to support the active promotion of automotive aftermarket products using a structured process.  Menu Systems are considered the most effective software tool for a dealership to manage the Aftermarket selling process.

A system used within the Dealership, but outside of the traditional F&I process, such as stand alone product selling.  Examples include service lane applications, payment option systems, and more.

Sales channels that leverage 3rd party marketing services direct to individual consumers. Using delivery methods such as Mail, email, and texting, organizations reach out to potential customers on behalf of Dealers, Agents, and/or Providers.

A technology solution that allows consumers to have a retail experience on a dealer's website, or a separate website, whether on a computer, tablet, or phone.  Most of these systems are focused on vehicle selling, some are specifically intended to sell products.